Our Story

Did you know we actually started out as a doodle on a notepad… where all good things start!

Since then, I heart has been looking at wines in a different way to the others.

We take a fresh approach, keeping things simple and focusing on what is important – great tasting wines, at a reasonable price. We know that people enjoy wine without being experts, so why make it any more complicated than that?

Our range brings you fab examples of all the most popular wine varieties from around the world, so all you need to worry about is finding your favourite!

Remember, you don’t have to be an expert to enjoy great wine! So what are you waiting for? Go grab yourself a bottle of wine that’s come straight from the heart.